• Tell a story

  • Extend an invitation

  • Tap into a desire

  • Create a spectacle

  • Fulfill a dream

Hungry? We deliver.


Don’t take our word for it. Ask our toughest critics, our clients, what our thinking does for their business.


We’re not a single shop, we’re a family of specialists. We share clients and skills to deliver success.


If there’s one thing we’ve learned in all these years it’s that you better keep learning. It pays to be curious.


For forty years, Bodden Partners has been an independent marketing agency on Madison Avenue. That means we’ve got roots, tenacity, and a passion for innovation.

We like to start with research, which leads us to a strategy, so our creative ideas are born relevant.

We make one promise to every client. We create customers.

Visit our portfolio to see what we do.



Full service marketing agency

Online and interactive development and production

Media and public relations

Trade show general contractor

Trade show sales and
exhibits management

“In this day and age surpassing a goal by 65% is unheard of, and we all know it was due to the new creative Bodden developed to leverage key member data and enhance the relevancy of our marketing.”

Zach Reid - NEA Member Benefits


  • Advertising

  • Analytics

  • Branding

  • Digital

  • Direct

  • Events

  • Promotions

  • PR

  • Social

  • Strategy


single parents life insurance

Finding the Right Millennials for Your Life Insurance Offer

In the rush to capture the Millennial market, too many marketers are relying on oversimplified stereotypes rather than data. These 80 million Millennials have an estimated buying power of $200 billion. Every major life insurance company is eager to lock them in to their first policy. The problem is most insurance marketers have no idea how to market to Millennials. The problem is compounded by the fact that while the average Millennial is now in their 20s, the average insurance agent is pushing 60. The question is can the generation that raised Millennials now turn around and market to them?

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Do you know what your prospect is thinking?

Today’s marketers live in exciting yet challenging times. Competition for the consumer’s disposable income has never been hotter. By some estimates, in addition to the countless products already on the market, every year over a quarter million new products are launched. If you are responsible for one of those new products, wouldn’t it be wonderful to be able to see your product through your prospect’s eyes? Wouldn’t it be great to know exactly what they need to hear in order to buy it?

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3 Keys to Breakthrough Life Insurance Sales

There has never been a more challenging time to market life insurance. Fewer people are buying life products than ever before. Many are still struggling with the fallout from the Great Recession and can scarcely afford to purchase coverage. Others, who can afford it, don’t feel a pressing need to go out and buy it.

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Associations – Facing the Future with Confidence

As we enter a new year, membership organizations and associations are facing one of the most challenging environments in their history. Once a primary resource for relevant industry-specific information, associations now compete with a host of tailored information resources proliferating online. What’s more, in some industries there are now a host of competing associations representing the same industry. Private firms have entered the fray by holding their own industry networking events and offering seminars, conferences and other educational programs.

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Overcoming Today’s Association Marketing Challenges

The current economic environment is impacting associations on multiple fronts. Competing financial priorities are causing many current members to re-evaluate the return on their dues dollars. The impact is also being felt in lower conversion rates among prospective members. According to the 2014 Membership Marketing Report, half of associations have a market penetration of 40% or less of their available market.

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Unleashing the Value of Membership

Mission, vision statements and core values vary from one association to another.  Yet despite their differences, associations are poised to play a vital role in our society. They give voice to an industry or any group that shares a common concern. They provide a host of member benefits including networking, professional development, information, research, statistics and a forum to discuss common problems and solutions. Yet despite all these resources and services, surprisingly few members take advantage of these programs.

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