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Bodden Partners » Yacht Council

Yacht Council

  • Client: Yacht Council
  • Campaign: The Official Search Engine of the Yachting Industry
  • Elements: Print, website, mobile app, event marketing

Project Details

Navigating the market when buying or selling a yacht used to mean entering dangerous waters. By rebranding and positioning the Yacht Council’s online marketplace with a strict code of ethics and the title of the “Official Search Engine of the Yachting Industry,” we offered a reassuring platform for both buyers and sellers.

Launching with a boat show app that offered pinpoint accuracy for boats and pre-loaded sales information for all site listings, our integrated campaign increased site traffic by 40% and doubled the number of qualified leads.