Texas Medical Association Insurance Trust

  • Client: Texas Medical Association Insurance Trust
  • Elements: Branding, strategy, website, online marketing, social advertising, direct mail, print, events, sales collateral, participant communications and Google adword campaign

Project Details

TMA Insurance Trust needed to revive their marketing to generate a higher volume of qualified leads.  In response, Bodden Partners developed an integrated, multi-channel marketing strategy that was anchored in employing best practices for affinity group direct marketing.  Member data and marketing results are continually reviewed to uncover insights.

These insights become the foundation used in the development of breakthrough creative concepts.  This creative is then adapted for marketing that spans across channels and drives our marketing as well as our policyholder marketing, general advertising, sponsorship advertising, and co-branded marketing with TMA and the county medical societies in Texas.  Our collaboration continues to drive leads and generate sales for our client’s key product lines.