Warning: include(/home/content/g/e/t/getcp/html/bp/wp-content/plugins/wp-super-cache/wp-cache-base.php) [function.include]: failed to open stream: No such file or directory in /home/content/86/6272486/html/bp/wp-content/plugins/wp-super-cache/wp-cache.php on line 65

Warning: include() [function.include]: Failed opening '/home/content/g/e/t/getcp/html/bp/wp-content/plugins/wp-super-cache/wp-cache-base.php' for inclusion (include_path='.:/usr/local/php5/lib/php') in /home/content/86/6272486/html/bp/wp-content/plugins/wp-super-cache/wp-cache.php on line 65

Warning: include_once(/home/content/g/e/t/getcp/html/bp/wp-content/plugins/wp-super-cache/ossdl-cdn.php) [function.include-once]: failed to open stream: No such file or directory in /home/content/86/6272486/html/bp/wp-content/plugins/wp-super-cache/wp-cache.php on line 82

Warning: include_once() [function.include]: Failed opening '/home/content/g/e/t/getcp/html/bp/wp-content/plugins/wp-super-cache/ossdl-cdn.php' for inclusion (include_path='.:/usr/local/php5/lib/php') in /home/content/86/6272486/html/bp/wp-content/plugins/wp-super-cache/wp-cache.php on line 82
Bodden Partners » National Coffee Association

National Coffee Association

  • Client: National Coffee Association
  • Campaign:  National Coffee Break
  • Elements: Branding, website, mobile app, point of sale collateral, PR, social marketing, event

Launching a new national holiday

What better way to celebrate the 100th anniversary of the National Coffee Association than to invite the whole country to take a coffee break? With no media budget, BP created the holiday, used social media to spread the word, and supported it with a website, coffee shop locator app, free downloadable posters, souvenirs and memorabilia.

The holiday was a hit, promoted on almost 200 news programs across the country, and in thousands of tweets. We even turned it into a revenue-generating opportunity by selling sponsored rooms to NCA’s partner organizations.