Catholic Health Initiatives

  • Client: Catholic Health Initiatives
  • Campaign:  rCHI
  • Elements: Naming and branding, website, direct marketing and support materials

Extending the reach of quality health care

With over 100 hospitals nationwide, Catholic Health Initiatives is one of the largest health systems in the country. When launching their new virtual health services arm, they asked us for an identity that both leveraged the strength of their network but also positioned them as a sophisticated technology partner.

To extend patient-centered care to remote located within and beyond the CHI network, we created rCHI (pronounced “Archie”), a friendly and forward-looking brand with a full online presence and launch plan.