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Bodden Partners » Hofstra University Men’s Basketball

Hofstra University Men’s Basketball

  • Client: Hofstra University Men’s Basketball
  • Campaign:  New York’s Best Basketball
  • Elements: TV, print, billboards, radio, subway posters, ticket redesign, collateral

New York’s Best Basketball

Basketball fans on Long Island were making a mistake – heading into choked Madison Square Garden to see games. We pointed out that the best game in NYC was the opposite direction, at Hofstra. More affordable, friendly and fun, a Hofstra game was a better way to take the family out, spend less and get back home sooner.

The integrated campaign, using commuter trains and platforms, local TV, radio and newspaper outlets, changed the game, with ticket sales and attendance jumping 25%, and media coverage up 35%.