Unleashing the Value of Membership
Mission, vision statements and core values vary from one association to another. Yet despite their differences, associations are poised to play a vital role in our society. They give voice to an industry or any group that shares a common concern. They provide a host of member benefits including networking, professional development, information, research, statistics and a forum to discuss common problems and solutions. Yet despite all these resources and services, surprisingly few members take advantage of these programs.
Associations of types and missions are struggling with low member engagement and participation. The value proposition associations offer their members can now be found by other means. Once a primary resource for relevant industry-specific information, associations now compete with a host of tailored information resources proliferating online.