Finding the Right Millennials for Your Life Insurance Offer

In the rush to capture the Millennial market, too many marketers are relying on oversimplified stereotypes rather than data. These 80 million Millennials have an estimated buying power of $200 billion. Every major life insurance company is eager to lock them in to their first policy. The problem is most insurance marketers have no idea how to market to Millennials. The problem is compounded by the fact that while the average Millennial is now in their 20s, the average insurance agent is pushing 60. The question is can the generation that raised Millennials now turn around and market to them?

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