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Posts in ‘Event Marketing’

ExpoPlus selected for TSIA Expo

May 05

ExpoPlus, a Bodden Partners company, has been selected to manage the Technology Services Industry Association Expo. The Technology Services World Expo is the premier event for technology companies in the service industry.

TSIA represents the world’s top technology companies in enterprise IT, telecom, consumer technologies, healthcare IT and industrial automation. Some of this year’s exhibitors include global technology companies such as ANCILE Solutions, Changepoint, LivePerson, and Cognizant.

The Expo and Conference is being held at the Santa Clara Convention Center in the Silicon Valley and runs from May 5-7.

ExpoPlus Selected for Emergency Management Summit

Apr 30

ExpoPlus, a Bodden Partners company,  is delighted to have been chosen once again as the General Service Contractor for the 2014 Georgia Emergency Management Summit. The Summit helps member agencies, emergency managers and first responders protect the lives and property of Georgia residents in the event of a disaster.

Trade Show Trends, Partnering with Causes to Attract and Engage Audiences

Jun 11

In an environment with over 14,000 trade shows servicing every imaginable sector and interest, exhibitors and attendees are often faced with choosing among competing events while struggling with tight budgets and overbooked calendars. To keep attracting attendees, meeting planners and event marketers are looking for new ways to add value and entice audiences to their conferences and meeting events.

Partnerships with charitable causes add new interest to annual meetings and can help transform a conference into a life-affirming experience. Community service projects inspire attendees and create meaningful engagement, teamwork and goodwill on a deeper level than routine conference networking.

As one of ExpoPlus’ premier annual events, the National Education Association is a veritable case study in advancing community service during an annual meeting. NEA understands and works to make the public aware that a child’s physical environment directly affects their ability to learn. Therefore when NEA’s annual meeting and expo come to Atlanta from June 26 through July 6, an army of volunteers will fan out to connect with, engage and improve the local community.

As many delegates arrive, they bring with them donations of books and school supplies for local area schools and students. Volunteers with the Outreach to Teach team clean, paint, repair and refresh a high-needs public school in the host city, transforming the school into a better learning environment for students. Other NEA volunteers work to improve student living conditions by supporting Habitat for Humanity projects and local food banks.

This year, NEA is expanding its community outreach efforts with Clean the World, a nonprofit that provides personal hygiene products to people in need. More than 42 million Americans live on food stamps, but they cannot be used for hygiene products such as soap, shampoo, toothbrushes and toothpaste. Lack of proper hygiene impedes learning by making students more susceptible to disease as well as ostracism by peers, both of which can increase school absences. To address this need, NEA is collecting money and personal hygiene products to be donated to the Atlanta Community Food Bank. Additionally a number of the hotels where delegates and exhibitors will be staying while at the convention will also be participating in the Clean the World program.

Through these and other outreach projects, NEA creates enthusiasm and anticipation for the event among delegates, members, visitors, exhibitors, the community and the media.  This goodwill continues long after the event as attendees and participants share memories, photos and experiences with each other and potential future attendees.

ExpoPlus, a Bodden Partners company, encourages meeting planners to consider incorporating community service strategies into their meetings and conferences. These types of programs have built-in PR value, make your event more meaningful and memorable, and help persuade attendees and exhibitors to keep coming back.

Trade Show Marketing, Keys to Success

Jun 05

2013 is off to a strong start for the trade show industry and this growth is expected to gain momentum through the foreseeable future. Each metric measured is experiencing growth, from the number of exhibitors to the number of attendees as well as the amount of revenue generated. The reasons for exhibiting at trade shows are clear and compelling. According to industry research:

  • 84% of the attendees have some kind of buying power
  • More importantly, 49% came to shows with real purchasing intent
  • 91% of attendees say that trade shows impact their buying decisions because the competition is in one place allowing for comparison shopping in real time
  • 32% of attendees had more favorable purchase intentions after visiting a specific exhibitor
  • Trade show visitors will tell 6+ people about their experience

Given the promise of exhibiting at trade shows, how can marketers be more effective in their trade show marketing? This topic will be discussed in future editions of a new blog series we’ve entitled Trade Show Marketing Success, come join the discussion

Trade Show Industry Poised to Grow Though 2015

Apr 17

The Center for Exhibition Industry Research (CEIR) forecasts significant growth for the trade show and expo industry through 2015. Each metric in the study began to show improvement in 2012 and this growth is expected to gain momentum through the foreseeable future.

We would like to help your company take full advantage of the increased number of shows and attendees. Let ExpoPlus, a Bodden Partners company, help you design, plan, produce, and install everything you need to make your next trade show, conference or Corporate meeting event a success. We are experts at creating marketing strategies that make your face-to-face efforts stand out among the sea of competitors. Barbara Stroup, VP of Business Development will be happy to assist you. BStroup@ceipexpo.com

Three keys to effective trade show marketing

Mar 07

According to recent statistics, the trade show industry is worth over $100 billion and expected to grow another 3% in 2013. Every year between 20 and 30 million consumers attend roughly 10,000 events in the US alone.

In what may come as a surprise to many, the biggest marketing investment among B2B marketers is not social media or website design, SEO or any other component of digital marketing. By far, more business-to-business marketers allocate the largest share of their budget to trade shows. The larger the company, the larger the budget allocation.

Why are companies spending so much to attend trade shows? Exhibitors overwhelming responded that it is the ability to see a large number of high-quality prospects and customers in a short amount of time. How can marketers get the most out of their trade show budgets? Three keys to success: selecting the right show for your product and audience, creating a compelling and memorable exhibit experience and offering real value to attendees.

Let ExpoPlus, a Bodden Partners company, help you design, plan, produce, and install everything you need to make your next trade show, conference or Corporate meeting event a success. We are experts at creating marketing strategies that make your face-to-face efforts stand out among the sea of competitors. Barbara Stroup, VP of Business Development will be happy to assist you. BStroup@ceipexpo.com