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Posts from September, 2013

Dare to Compare Challenge

Sep 18

Congratulations to our direct marketing team for another successful “DARE TO COMPARE” control beater. Bodden Partners offers new direct marketing clients an incentive for a head to head test against their best performing campaign. Our latest winner unseated a package that hadn’t been beaten in over 10 years despite aggressive testing.

The winning package was developed for one of the oldest, largest and most adept insurance direct mailers in the business. The recently defeated package had attained what is known in the industry as Grand Control status. This proven control was routinely tested against at least two packages a year but remained undefeated for over a decade until it was overpowered by our direct response team.

To learn more about the Bodden Partners DARE TO COMPARE challenge, contact Mark Silverman at msilverman@boddenpartners.com