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Posts from August, 2013

Mature Marketing, Baby Boomers Aging in Place

Aug 14

Repeated surveys have shown what most of us know intuitively. According to AARP, 90% of those 55 and over would like to spend the rest of their lives in the comfort of our homes and communities. Not only do today’s Baby Boomers visualize continued independence, contrary to popular belief, they are planning to stay in their current residence, with only 18% considering downsizing to a smaller, more manageable home.

Recent advances in telemedicine are enabling many older people to continue to live independently in their own homes, even after the onset of health conditions commonly associated with aging. Statistics show that more than six of every 10 Boomers are managing more than one chronic condition.

Yet through the use of telemonitoring , mhealth applications and telephone triage more people than ever will safely be able to continue living independently at home. Telehealth applications and devices track daily vitals including blood pressure, heart beat, oxygen and weight. Motion sensors monitor movements and alert healthcare providers and caregivers of falls or changes in sleep patterns and behaviors.

Telemonitoring not only provides peace of mind but lowers healthcare costs, improves adherence to treatment plans and creates higher satisfaction, while providing seniors dignity, comfort, independence and the continued enjoyment of their homes.