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Posts from August, 2011

BODDEN PARTNERS NABS THREE MARKETING AWARDS

Aug 04

 Aug. 3, 2011 (New York, NY)–Bodden Partners, a NY-based full-service marketing and communications agency, received three awards at the 2011 Professional Insurance Marketing Association’s Mid-Year Meeting last week, including the top award for self-promotion.

Bodden won the PIMA SILVER AWARD for its integrated Lead Generation Campaign “New Member Insurance Portfolio” on behalf of National Education Association’s Members Insurance Trust.  This campaign created a more cost-effective method to drive qualified leads among new members as well as create a better bridge towards conversion.

NEA MIT New Member Online Benefit Portfolio

Goal
Cost effectively drive qualified leads for greater conversion among best prospects
Approach
Leverage data analytics in regard to channel, messaging and product mix to drive higher penetration of insurance products and services among this key audience
Metrics
>  Up to 100% increase in leads from previous offline efforts
>  Lowered CPL by 58%
>  Those taking action online are converting at a 100% paid rate

The agency also was awarded Honorary Mention in the Mail Solicitation for Guaranteed-Issue Product category.

NEA MIT Group Term Life “Professionals” Simplified Issue

Goal
Drive 15-20% greater APM and conversion for NEA Group Term Life plan, at the same or lower CPA than current Control DM
Approach
Position GTL as an extension of the district coverage they already have
Metrics
> 116% response lift
> 18% lift in conversion
> 132% greater TAP to date

Bodden Partners also won the PIMA GOLD AWARD for its promotional tool called the “Bodden ROI Wheel,” which was displayed at PIMA’s 2010 Annual Meeting. Attendees were invited to win a prize by spinning the wheel to determine which of Bodden’s marketing disciplines could help them increase their return on investment.

Bodden Partners “Wheel of ROI”

Goal
Generate qualified business leads for Bodden Partners
Approach
Leverage face-to-face opportunity to engage PIMA Conference Attendees in a fun game of chance which strategically positions Bodden as a proven resource in driving increased ROI for its clients
Metrics
>  Booth Traffic/Engagement — 80% of Total Attendees
>  25% Quality Engagements
>  5% Conversion i.e. paid assignments

For the past thirty years, PIMA has served as the forum for the leading Agents/TPAs/Brokers and Companies involved in the direct marketing of group insurance & related products, specifically in the Association and Affinity space. The Marketing Methods Competition is held every year to honor the most effective campaigns in the category.

About Bodden Partners

 

Bodden Partners is an independent fully integrated marketing communications company. The privately held firm offers clients a broad array of services including advertising, direct marketing, event management, interactive/digital communications, public relations and more. For over 30 years, Bodden Partners has provided exceptional advertising and marketing services to clients, and currently represents the National Education Association, NY Daily News and Israel Ministry of Tourism, among other top-tier brands and organizations. For more information please visit www.boddenpartners.com.

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Contact:

Michael Wichman, Hamilton Public Relations

212-328-5203

mwichman@getpr.com