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Posts from June, 2010

Mad Men Are True New Yorkers (And Yankee Fans)

Jun 25

New York is a city that loves its rivalries. This weekend, one of the true original New York rivalries gets resurrected —The Yankees vs. The Dodgers. Even though the Dodgers left Brooklyn more than 50 years ago, the history between the two great New York clubs will last forever.

As we watch the Yankees in their classic NY hats take on the Dodgers in Hollywood’s backyard this weekend, we can’t help but think that only one of these teams represent true New Yorkers (we’ll give Brooklyn native Joe Torre a pass, even though he’s managing the Dodgers).

But then maybe it’s because we think our agency really knows New York. Bodden Partners’ Chief Marketing Officer, Marty Mitchell, was very involved in the strategy behind the “I love New York” advertising campaign. And, Mal MacDougall, the Executive Creative Director, was instrumental in getting the publisher of the NY Daily News to challenge its rival to a game of stickball in Brooklyn to see who was the true New Yorker.

So which team are you rooting for tonight? If you’re a true New Yorker, too, then we already know.

YachtCouncil.com chooses Bodden Partners as its Marketing Services Agency

Jun 17

New York, NY June 17, 2010 – Bodden Partners, a fully-integrated marketing communications agency, announced that it has formed a strategic relationship with YachtCouncil.com, the official MLS (multiple listing services) for the international yacht brokerage industry. Yacht Council was conceived 10 years ago by the world’s leading yacht brokerage associations and is the industry’s only website dedicated to central listings marketed exclusively by qualified professionals.  The website features power and sailing yachts 40 feet and longer, a segment of the boat industry that registered more than $2 billion in sales on YachtCouncil.com over the last 12 months.

The relationship breaks from the traditional agency professional services model and more closely resembles the “performance-based compensation” model, a topic of specific interest to the advertising community.  Most agencies are resisting crossing these lines due to concerns over control and decision-making, but Bodden Partners sees this differently.

“We have the benefit of employing a broad range of assets to create innovative solutions that create customers for our clients,” stated Chris Bodden, President and Executive Creative Director of Bodden Partners.  “This partnership takes our investment in the success of a client to a whole new level of involvement. It’s exciting to have a hand in the growth of such a promising company,” said Chris. “We’ve seen other agencies create this new kind of working relationship with their clients, but we hadn’t found the appropriate partner until now.”

“We’re excited to be working with Bodden Partners,” said Steven Myers, President of Yacht Council. “Their experience, range of services and fresh ideas made them an ideal choice to enhance the Yacht Council brand and make us the preferred choice of brokers and yacht buyers and sellers worldwide. Because of their capabilities they can look at the business not as a marketing opportunity but as a completely new business opportunity, including expanding our offerings into new mobile platforms by developing iPhone and iPad applications.”

Bodden Partners will be responsible for overseeing the overall branding and strategy for the account as well as the ad design and production.  Bodden’s CP Digital unit is directing the redesign of the website for increased usability, spearheading SEO (search engine optimization) for increased traffic and developing mobile applications to expand its product offerings.  The agency’s public relations division, Hamilton Public Relations, is developing and implementing communications and social media strategy for Yacht Council.

Bodden Partners recently successfully defended its Israel Tourism account following a mandatory competitive review and beta launched Venuing.com, a social network website and corresponding mobile application for use exclusively in entertainment venues such as Madison Square Garden, Yankee Stadium and Citifield in New York, Fenway Park in Boston and Citizens Bank Field in Philadelphia.

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About Yacht Council

Yacht Council is the official website of the International Yacht Council, an organization made up of the world’s leading brokerage associations which includes:

Yacht Brokers Association of America California Yacht Brokers Association Florida Yacht Brokers Association Association of Brokers and Yacht Agents Boating Industry Association of New South Wales Ltd British Columbia Yacht Brokers Mediterranean Yacht Brokers Association

Search for a new or used yacht with confidence that the information is up-to-date and the boat is actually for sale. All of our subscribing yacht broker members are part of a professional association and adhere to a strict code of ethics. For more info visit www.YachtCouncil.com.

About Bodden Partners

An independent, fully-integrated marketing services agency headquartered in New York, Bodden Partners is comprised of a cross-disciplinary team of marketing professionals who work together to deliver upon a single goal – TO CREATE CUSTOMERS for their clients. Rebranded in 2008, Bodden Partners, which is 35 years old this year, provides a mix of brand, digital, and direct marketing services to such organizations as the National Education Association (NEA), The NY Daily News, and Israeli Ministry of Tourism, which they have represented each for over twenty years. For more information please visit www.boddenpartners.com.

Media Contact:

Kevin Sniffen

Hamilton Public Relations

ksniffen@getpr.com

212-328-5202 – office

917-690-3392 – mobile