There has never been a more challenging time to market life insurance. Fewer people are buying life products than ever before. Many are still struggling with the fallout from the Great Recession and can scarcely afford to purchase coverage. Others, who can afford it, don’t feel a pressing need to go out and buy it.
As we enter a new year, membership organizations and associations are facing one of the most challenging environments in their history. Once a primary resource for relevant industry-specific information, associations now compete with a host of tailored information resources proliferating online. What’s more, in some industries there are now a host of competing associations representing the same industry.
LIMRA has just published a fascinating article about why consumers are not buying life insurance. As previously reported in this blog, study after study has shown the decline in individual life insurance. Industry statistics report that ownership is at a 50 year low and this decline can be seen across incomes and life stages...
The current economic environment is impacting associations on multiple fronts. Competing financial priorities are causing many current members to re-evaluate the return on their dues dollars. The impact is also being felt in lower conversion rates among prospective members. According to the 2014 Membership Marketing Report
Rural hospitals are the unsung heroes of patient care in the community. Yet the survival of rural hospitals is now in doubt, in large part because many rural residents are choosing to bypass their local hospital in favor of larger urban hospitals.
Today’s marketers live in exciting yet challenging times. Competition for the consumer’s disposable income has never been hotter. By some estimates, in addition to the countless products already on the market, every year over a quarter million new products are launched.