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We’re not a single shop, we’re a family of specialists. We share clients and skills to deliver success.
If there’s one thing we’ve learned in all these years it’s that you better keep learning. It pays to be curious.
For forty years, Bodden Partners has been an independent marketing agency on Madison Avenue. That means we’ve got roots, tenacity, and a passion for innovation.
We like to start with research, which leads us to a strategy, so our creative ideas are born relevant.
We make one promise to every client. We create customers.
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Today’s marketers live in exciting yet challenging times. Competition for the consumer’s disposable income has never been hotter. By some estimates, in addition to the countless products already on the market, every year over a quarter million new products are launched.
Rural hospitals are the unsung heroes of patient care in the community. Yet the survival of rural hospitals is now in doubt, in large part because many rural residents are choosing to bypass their local hospital in favor of larger urban hospitals.
There has never been a more challenging time to market life insurance. Fewer people are buying life products than ever before. Many are still struggling with the fallout from the Great Recession and can scarcely afford to purchase coverage. Others, who can afford it, don’t feel a pressing need to go out and buy it.
As we enter a new year, membership organizations and associations are facing one of the most challenging environments in their history. Once a primary resource for relevant industry-specific information, associations now compete with a host of tailored information resources proliferating online. What’s more, in some industries there are now a host of competing associations representing the same industry.
LIMRA has just published a fascinating article about why consumers are not buying life insurance. As previously reported in this blog, study after study has shown the decline in individual life insurance. Industry statistics report that ownership is at a 50 year low and this decline can be seen across incomes and life stages...
The current economic environment is impacting associations on multiple fronts. Competing financial priorities are causing many current members to re-evaluate the return on their dues dollars. The impact is also being felt in lower conversion rates among prospective members. According to the 2014 Membership Marketing Report
“Working with Bodden, franchisee revenue grew over 300% in two years, and we’ve been honored with more awards for marketing and advertising excellence than any other senior care company in the country. The combination of solid sales-generating ideas with outstanding creative is incredibly rare, and one of the things we most cherish about our relationship.”
Barry Parrish, Always Best Care
“Bodden has done a marvelous job for the State of Israel for the last 25 years. They look at the current situation, analyze what we’ve done in the past, and combine that learning into campaigns that overcome the problems facing us. They always offer very smart ways to save money, and time, while building campaigns that gave us the immediate results the Ministry demands.”
Haim Gutin, Israel Ministry of Tourism
“In this day and age surpassing a goal by 65% is unheard of, and we all know it was due to the new creative Bodden developed to leverage key member data and enhance the relevancy of our marketing.”
Zach Reid , NEA Member Benefits
“Bodden’s powerful research process provided us with revealing insights that they were able to turn into a great strategy. From the naming of the product through the development of a fully integrated launch, they were an invaluable partner every step of the way.”
Jane Rheaume , Marketing Director, Transamerica
