{"id":687,"date":"2021-06-25T16:27:28","date_gmt":"2021-06-25T16:27:28","guid":{"rendered":"http:\/\/boddenpartners.com\/bp\/?p=687"},"modified":"2021-07-07T18:05:28","modified_gmt":"2021-07-07T18:05:28","slug":"life-insurance-marketing-needs-a-facelift","status":"publish","type":"post","link":"http:\/\/boddenpartners.com\/bp\/life-insurance-marketing-needs-a-facelift\/","title":{"rendered":"Life Insurance Marketing Needs a Facelift"},"content":{"rendered":"

\"life<\/p>\n

\u201cLife insurance is for old people. I\u2019m young with my whole future ahead of me. Life insurance can wait, my student loans can\u2019t. \u201d<\/em><\/p>\n

Bodden Partners has conducted extensive, one-on-one interviews with Millennials about their attitude towards life insurance. And the above quote is one we\u2019ve heard expressed over and over again. It\u2019s one of the major misconceptions that keeps young adults, even those with serious financial responsibilities, from seriously considering life insurance. In their minds, life insurance is death insurance and death is decades away.<\/p>\n

To be frank, the industry hasn\u2019t positioned itself to attract younger people. The most common face in a life insurance commercial isn\u2019t a young person in their 20s. According to a Prudential <\/a>study, the life insurance ads young people recollect are those featuring senior citizens pitching guaranteed issue coverage.<\/p>\n

Another disconnect is in the way life insurers speak. LIMRA <\/a>and Maddock Douglas<\/a> released a study showing that the expressions insurers use in almost every piece of marketing such as \u201cagent,\u201d \u201cpremium\u201d and \u201crider\u201d are often completely misunderstood by the average person outside the insurance industry.<\/p>\n

So, as we like to say, life insurance<\/a> marketing needs a facelift. A complete overhaul to refresh, renew and rejuvenate its appeal for today\u2019s consumers. If you\u2019d like four tips to revitalize your life insurance marketing, download our free ebook, There\u2019s Never Been a Better Time to Market Insurance<\/a><\/strong><\/em> or contact Mark Silverman<\/a> for a free, custom consultation.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cLife insurance is for old people. I\u2019m young with my whole future ahead of me. Life insurance can wait, my student loans can\u2019t. \u201d<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52,43,53,4,50],"tags":[],"_links":{"self":[{"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/posts\/687"}],"collection":[{"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":8,"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/posts\/687\/revisions"}],"predecessor-version":[{"id":991,"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/posts\/687\/revisions\/991"}],"wp:attachment":[{"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/media?parent=687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/categories?post=687"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/tags?post=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}