{"id":645,"date":"2020-07-29T22:32:49","date_gmt":"2020-07-29T22:32:49","guid":{"rendered":"http:\/\/boddenpartners.com\/bp\/?p=645"},"modified":"2020-09-02T17:48:39","modified_gmt":"2020-09-02T17:48:39","slug":"millennials-and-the-future-of-the-insurance-industry","status":"publish","type":"post","link":"http:\/\/boddenpartners.com\/bp\/millennials-and-the-future-of-the-insurance-industry\/","title":{"rendered":"Millennials and The Future of the Insurance Industry"},"content":{"rendered":"<p><a href=\"http:\/\/boddenpartners.com\/news\/wp-content\/uploads\/2015\/07\/Millennial-insurance.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-813\" title=\"Millennial insurance\" src=\"http:\/\/boddenpartners.com\/news\/wp-content\/uploads\/2015\/07\/Millennial-insurance-300x199.jpg\" alt=\"Millennials \" width=\"300\" height=\"199\" \/><\/a><\/p>\n<p>As stated in a recent industry publication, the goalposts for the <a href=\"http:\/\/iireporter.com\/three-macro-trends-reshaping-life-insurance\/\">life insurance<\/a> industry are shifting, driven in part by the expectations of the next generation of customers who represent an enormous area of growth for new policies that will be issued over the next 25 years. While they will continue to be awoken to the need and importance of life insurance by the same traditional key life events\u2014marriage, having children, family health scares\u2014their expectations of how the industry will help them understand coverage options, and experience getting coverage in place is markedly different to their parents\u2019 expectations and experiences.<\/p>\n<p>Life insurance marketers are scrambling to understand the <a href=\"http:\/\/boddenpartners.com\/news\/category\/millennials\/\">Millennial<\/a> audience, its expectations, needs and preferences. As mentioned in our previous post, traditional <a href=\"http:\/\/boddenpartners.com\/news\/about-us\/secrets-to-selling-life-insurance-to-millennials-part-ii\/\">consumer research<\/a> often falls short when it comes to uncovering true, actionable insights. What insurance marketers are clamoring for are findings that will show them exactly what to say to Millennials, and how and where to say it. \u00a0If you would like to know how to develop marketing that reaches the SOUL of the Millennial consumer, request our<a href=\"mailto:msilverman@boddenpartners.com?subject=research%20ebook\"> free ebook <\/a>today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As stated in a recent industry publication, the goalposts for the life insurance industry are shifting, driven in part by the expectations of the next&#8230;<\/p>\n<p class=\"readmore\"><a class=\"more-btn\" href=\"http:\/\/boddenpartners.com\/bp\/millennials-and-the-future-of-the-insurance-industry\/\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[43],"tags":[],"_links":{"self":[{"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/posts\/645"}],"collection":[{"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/comments?post=645"}],"version-history":[{"count":1,"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/posts\/645\/revisions"}],"predecessor-version":[{"id":646,"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/posts\/645\/revisions\/646"}],"wp:attachment":[{"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/media?parent=645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/categories?post=645"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/boddenpartners.com\/bp\/wp-json\/wp\/v2\/tags?post=645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}